Digital Marketing Specialist

Job Description

We are seeking a creative and data-driven Digital Marketing Specialist to join our team and drive impactful online marketing campaigns that increase brand awareness, engagement, and conversions.

>> Key Responsibilities

Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
Monitor and optimize paid advertising campaigns to maximize ROI.
Plan and execute content marketing strategies, including blog posts, email campaigns, and social media.
Perform keyword research and implement SEO strategies to improve organic search rankings.
Analyze website traffic and user engagement metrics using tools like Google Analytics.
Manage and grow social media accounts, including content creation and community engagement.
Stay up-to-date with digital marketing trends, tools, and best practices.
Collaborate with cross-functional teams to align marketing efforts with business objectives.

>> Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (2+ years) in digital marketing, with a strong portfolio of successful campaigns.
Expertise in tools such as Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
Strong knowledge of social media platforms and their algorithms.
Excellent written and verbal communication skills.
Creative thinking and a passion for marketing innovation.
Ability to work independently and manage multiple projects simultaneously.

>> Schedule: Day shift
>> Work Location: In person