Social Media Manager

Job Description

We are seeking a creative and strategic Social Media Manager to oversee our online presence and engage our audience across various platforms. The ideal candidate will be responsible for developing social media strategies, creating engaging content, and analyzing campaign performance to enhance brand awareness and drive engagement.

Key Responsibilities:
Develop, implement, and manage the company’s social media strategy

Create, curate, and publish engaging content (text, images, videos, stories, reels, etc.)

Manage daily social media activity across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)

Collaborate with design, content, and marketing teams to maintain brand consistency

Monitor and respond to comments, messages, and mentions in a timely manner

Analyze social media metrics and prepare performance reports

Run paid campaigns (Meta Ads, LinkedIn Ads, etc.) and optimize for ROI

Stay updated on the latest social media trends, tools, and best practices

Grow followers, engagement, and community through creative campaigns

Handle influencer collaborations and partnerships, if applicable

Requirements:

Bachelor’s degree in Marketing, Communications, or related field

2–4 years of experience in social media management or digital marketing

Strong understanding of social media platforms, algorithms, and analytics tools

Excellent written and visual communication skills

Proficiency with social media management tools (e.g., Hootsuite, Buffer, Canva, Meta Business Suite)

Experience with paid ad platforms and performance marketing is a plus

Creativity, attention to detail, and ability to multitask